Frequently Asked Questions

You approve the direction and the final video. We handle everything else — brief intake, brand kit locking, production, critique, rendering, and delivery — so it never becomes frustrating.

No. You make the creative decisions. You don’t manage freelancers, revisions, or technical details. The production headaches stay with us.

Yes. You stay in charge of the vision. The production work stays with us. You get the control of a director without the overhead that usually comes with video.

Send the brief. Review the video. Approve it. That’s the whole process.

In more detail:

1. 01

   Brief

   Tell us what the video has to do, who it’s for, and where it will run (form or 20-minute call).

2. 02

   Brand kit

   We lock your palette, type, logo rules, motion curves, and tone of voice. Done once per brand.

3. 03

   Generate & refine

   Skills draft the scenes, critique loops review them, then you comment on a real render. Edits re-render in minutes.

4. 04

   Deliver

   Finished masters + cutdowns + editable source files.

Days to first cut. Minutes per edit after that (because scenes are written in code, not locked in a timeline).

Give clear notes once. The update gets done without the usual back-and-forth. Because the video is deterministic code, changes are precise and re-render quickly. You comment on a real render, so feedback is specific.

Single Video includes two refine rounds on real renders. The monthly package and Internal Lab include more flexibility as volume grows.

• Single VideoFrom $1,800

  • Brand kit setup (first project)
  • One master up to 60s
  • Three cutdowns in needed ratios
  • Two refine rounds on real renders
  • Editable source files

• Video PackageFrom $6,000 / month

  • 4–6 videos per month
  • Growing template library
  • Priority render queue
  • Monthly brand & performance review
  • Editable source files

• Internal LabScoped custom

  • Installed in your stack
  • Brand kit + skill library
  • Critique rules
  • Training for your team
  • Ongoing support and updates

These are starting points. After the brief, you receive a fixed quote and a first-cut date. No surprises.

Finished masters, cutdowns in the ratios you need, and editable source files. You also keep the brand kit and templates. Capability compounds instead of walking out the door.

Yes. The source is deterministic and editable. Change a line, a color, or a timing and re-render. You own it.

We lock your brand kit (colors, type, logo rules, motion curves, and tone of voice) once. Every frame is generated from that kit. Skills draft the scenes; critique loops review them against your standards before you ever see a render.

Raw AI drifts every generation and has no built-in critique. Motion Lab is locked to your brand kit, reviewed through critique loops, and fully editable. You get deterministic results instead of re-rolls.

Because freelancers need managing and raw AI needs babysitting. You end up chasing files, clarifying notes, and waiting in queues. Here, you approve the direction and the final video. We handle everything else so it never becomes your second job.

Approving is one clear look at a real render and a yes or clear notes. Babysitting is endless Slack threads, timeline chasing, and “can you make it pop?” You stay the director. The production headaches stay with us.

Most setups treat every revision as a new project. You lose days waiting, then lose more days explaining what you already said. Tell us once. It gets done without the usual back-and-forth.

Demos are one-off generations. Brands need the hundredth video to match the first. Raw AI drifts every time. We lock the brand kit once. Every frame starts from it. No re-rolls, no drift.

Because brand kits are guidelines to them, not hard rules. Different freelancers interpret them differently. Ours is locked into the system. The lab cannot drift from it, even on video 50.

Time. Momentum. Inconsistent brand. The feeling that you have to manage the people you hired to manage the work. Our process removes that tax. You get professional results without the production pain.

We don’t ask you to imagine the video from stills. You comment on real renders. Critique loops already ran before you see it. What you review is what you get, with only the changes you request.

Yes, if you care about brand consistency and not spending nights fixing outputs. Prompting gets you a video. This gets you a locked system, critique, and editable source so the next ten videos are easier, not harder.

You can stay very hands-off. You still approve direction and the final cut — that’s the director role. Everything between those two points stays with us. Production headaches don’t land on your calendar.

No. You keep the editable source files, templates, and brand kit. The capability stays with you. A prompt gives you a video. A lab gives you the next hundred.

Email hello@motionlab.studio or use the contact form on the site. Tell us what you need (single video, package, or internal lab).

A producer replies within one business day with a few sharp questions. Then a 20-minute call to walk through your brand. You receive a fixed quote and a first-cut date.

Motion Studio is coming soon. You’ll be able to brief the lab from a browser using locked templates. Join the waitlist if you want early access.